Email AlertsChinese professional table tennis player Sun Yingsha embodies the essence of sports through her powerful smashes and tenacious defense, highlighting the rarest of qualities—resilience. This shared spirit has brought her together with Vinda, China's leading tissue brand that has maintained its No.1 sales position for ten consecutive years. On August 12, Vinda officially announced Sun Yingsha as its global brand ambassador.
In a Saturated Market, Emotional Connection is Key
With China's economic development, the household paper market has transitioned from rapid growth to stable development. Increasing consumer stratification and personalized trends are driving competition to evolve beyond mere functional comparisons - the new battleground lies in a brand's ability to connect with consumers on a spiritual level. Today's consumers seek more than just softness, absorbency and resilience in tissue products; they want brands that reflect values aligning with their own lifestyle attitudes.
Vinda's partnership with Sun Yingsha embodies this spiritual resonance. As one of China's most beloved table tennis players, she meets every challenge on the court with indomitable willpower and unyielding spirit. This "never surrender" resilience perfectly mirrors the steadfast attitude Chinese people maintain through life's fluctuations. Vinda's concept of resilience transcends product features—it represents the certainty and composure to face life's uncertainties, a philosophy of maintaining warmth and strength under pressure. Moreover, Sun Yingsha enjoys exceptional national popularity and cross-generational appeal—she's both a sports icon for younger generations and a favorite among family consumers. This makes her the perfect bridge connecting diverse consumer groups, offering Vinda dual opportunities for brand rejuvenation and demographic expansion.
The Resilience of Strength: Vinda and Sun Yingsha
This resilient spirit isn't just a slogan, but permeates every Vinda product innovation and quality upgrade. Since 2012, Vinda's Ultra-Resilience series has pioneered solutions to traditional tissue pain points—being prone to tearing when wet, linting, and clogging—thereby transforming Chinese households' tissue usage habits. This corporate resilience has empowered Vinda to overcome challenges and drive innovation through decades of intense market competition. The company was first to adopt 100% virgin wood pulp as raw material for household paper, establish product standards far exceeding national requirements, introduce innovations like Cotton-Soft 3D embossed patterns and expand into wet toilet paper, kitchen wipes, and children's wipes to meet diverse usage scenarios.
Notably, during the announcement event, Sun Yingsha performed a playful demonstration - juggling a ping pong ball with wet Vinda tissue - perfectly showcasing champion-quality performance. By appointing Sun as global brand ambassador, Vinda not only reinforces its brand ethos of "superior resilience + champion quality," but also expands its communication reach through sports communities and other social circles, creating more engagement opportunities with younger audiences.
Rewarding Users with Premium Quality, Winning the Future through Resilience
The Vinda-Sun Yingsha partnership represents a mutual affirmation and amplification of shared values: a brand protecting household lives with champion quality meets an athlete conquering the court with resilient spirit. Going forward, Vinda will further enhance the value of product resilience across diverse life scenarios, enabling more consumers to experience champion-level confidence and composure in daily life. This collaboration transcends conventional brand partnerships, marking a groundbreaking elevation of spiritual values in the tissue paper industry.
